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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Welcome to the Paradise, “New Media” Slumdogs

 

Child Corn Picker

Child Corn Picker

 

Lost in all the hype about New Media! And The Democratization of the News! And Newspapers are Dying! Is the fact that the information phase of the information revolution we’re in right now kind of blows.

We are working harder than ever before to find cool and interesting stuff. Between Digg and StumbleUpon and Reddit and MetaFilter and Facebook and Twitter, we are the ones who vote on the news, send it to the top, and retweet the hell out of it to make sure it gets massive and unprecedented exposure. It’s a simple system, inarguable for anyone who has faith in democracy.

I no longer have faith in democracy.

Here’s the problem. I don’t want to do this much work to find stuff I want to read. For every interesting take on Google vs. Facebook, or a solid analysis of the Iranian nuclear question, there are about fifty useless posts, either lists or lols or scraped content. My Twitter feed has become a series of Burma-Shave signs, haikus leading down a road to nowhere. I may be able to read anything I want, but I’m doing all this work to find it, and by the time I get it, I’m no longer interested.

Information is out there. But we’re doing all the work.

It’s not enough to have people act as information filters: people like you have to act as filters, or else it’s just not going to satisfy. You need trusted sources with a wide range of access to information. If you just choose your friends, you’re going to end up in an echo chamber, retweeting lol posts. You need independent sources of interesting stories, told in a way that’s compelling, challenging, and informative. We used to have something like this: they were called magazines and newspapers.

That’s why this spasm of eulogizing Ye Olde Media feels a little premature. We’re not going to wake up to find a dead tree on our front doorstep anymore. But if you want trusted, analytical, valued information, you’re not going to hook into the Tehran Twitter feed and watch people misspell words. You’re going to click on the New York Times, or the Economist, or Time. For the time being, media brands still matter. They help us stop digging through veins of information, and gain perspective on what’s true.

Filed under: advertising, consumer choice, facebook, social media, supergenius llc, twitter, , , , , ,

Reinventing conservatism, one tweet at a time

Reinventing conservatism, one tweet at a time.

A brief nota bene from the clever kids over at Ars Technica. Does Twitter of any tech tool really matter more than ideas? Probably not. But interesting to note how Twitter continues to be the flavor of the moment.

Filed under: social networking, twitter, , ,

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Super Genius LLC is a digital media and creative incubator that excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our mission is to open up unique and exciting ways of connecting brands and consumers.

"The future is here, it's just not evenly distributed yet." William Gibson

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