Here’s Nokia with a decent example of the kind of non sequitor oddness it often takes to go viral (hate the word!) these days. Funny still works and utility (our favorite) works best of all, but cool & strange also makes the clicks go AAAHHHHH. What’s the concept? Bruce Lee secret training videos. Unearthed for your viewing pleasure. It looks real. It’s fake. Doesn’t matter as it certainly passes the “wonder what that’s about” test. Yeah…Bruce Lee SCHOOLING some chump at ping pong with all the high kicking tools at his disposal. Did it catch out attention? It sure did; however, from our point of view when do this kind of thing (viral that is) we like the linkage to brand to be a bit more obvious (or even remotely obvious). That’s just our ten cents. If the idea is strong enough it can carry the logo (i.e. it can overcome consumer negativity about branded videos.) Why? ’cause funny is funny and cool is cool. No matter if it is sponsored. And, of course, this is why real UTIILITY wins every time.
Filed under: online advertising, viral, bruce lee, interactive, kung fu, ping pong, utility, viral, youtube
