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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Hemingway and the Cocktail.

Ernest Hemingway (21 Jul 1899 – 2 July 1961) was, among other things, a war correspondant, bullfighting aficionado, American expatriate, novelist, cat-fancier, fisherman, sub-chaser, Pulitzer and Nobel Prize winner and, for our purposes here, a rather serious drinker. Ernest, or Papa, began drinking as a teenager in his cub reporter days and continued, unabated, throughout his life. Toward the end of his life he was reportedly drinking the equivalent of a quart of whiskey a day.

Over the years Hemingway drank pretty much anything and everything, and so did the characters of his novels. In fact it would be easily possible to write an entire bar tending guide just from the descriptions in his novels.1 (Click for recipes and to read on)

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Papa Says, Sit Down at a Typewriter and Bleed.

INTERVIEWER

Could you say something of this process? When do you work? Do you keep to a strict schedule?

HEMINGWAY

When I am working on a book or a story I write every morning as soon after first light as possible. There is no one to disturb you and it is cool or cold and you come to your work and warm as you write. You read what you have written and, as you always stop when you know what is going to happen next, you go on from there. You write until you come to a place where you still have your juice and know what will happen next and you stop and try to live through until the next day when you hit it again. You have started at six in the morning, say, and may go on until noon or be through before that. When you stop you are as empty, and at the same time never empty but filling, as when you have made love to someone you love. Nothing can hurt you, nothing can happen, nothing means anything until the next day when you do it again. It is the wait until the next day that is hard to get through. (read the full story here at the Paris Review)

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Super Genius LLC is a digital media and creative incubator that excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our mission is to open up unique and exciting ways of connecting brands and consumers.

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