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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Hemingway and the Cocktail.

Ernest Hemingway (21 Jul 1899 – 2 July 1961) was, among other things, a war correspondant, bullfighting aficionado, American expatriate, novelist, cat-fancier, fisherman, sub-chaser, Pulitzer and Nobel Prize winner and, for our purposes here, a rather serious drinker. Ernest, or Papa, began drinking as a teenager in his cub reporter days and continued, unabated, throughout his life. Toward the end of his life he was reportedly drinking the equivalent of a quart of whiskey a day.

Over the years Hemingway drank pretty much anything and everything, and so did the characters of his novels. In fact it would be easily possible to write an entire bar tending guide just from the descriptions in his novels.1 (Click for recipes and to read on)

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