BLACK MATCH

Icon

Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Come outside, the graphics are great.

032708_puma.jpgSome would argue (my dad for one) that all the research effort we put into marketing or communications could probably be better spent curing cancer or something foolish like that! But then we wouldn’t have nifty papers like this one from Wharton marketing professor Jonah Berger (full disclosure: one of the supergeniuses went to Penn). His research suggests that subtle environmental cues can influence consumer choices. They begin their report by offering the example of Mars Bars, which saw an increase in sales after NASA landed the Pathfinder spacecraft on Mars on July 4, 1997. “Although the Mars Bar takes its name from the company founder and not from Earth’s neighboring planet, consumers apparently responded to news about the planet Mars by purchasing more Mars Bars,” the authors write. Crazy, right? Try putting a Mars landing expedition in next year’s line item budget.

Advertisements

Filed under: consumer choice, , , , ,

About

Super Genius LLC is a digital media and creative incubator that excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our mission is to open up unique and exciting ways of connecting brands and consumers.

"The future is here, it's just not evenly distributed yet." William Gibson

SuperGenius LLC Flickr Photos

Blog Stats

  • 6,278 hits
smt_blogger
sglogo1
Marketing Blogs - BlogCatalog Blog Directory
Add to Technorati Favorites