BLACK MATCH

Icon

Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

The Great Recession is Over. Now What?

 

ass kickin' time

I know you probably don’t remember this, but a year ago, you were sweating bullets. The end was nigh, this was the big one, the economic cataclysm that would consume a generation. You saw your life flashing before your eyes.

And then? Well, things got bad for a while. But somehow armageddon was averted. The ship righted. The blood stopped flowing. And you opened your eyes and realized that you weren’t going to die this time.

Every few years or so, a turning point pivots this little roller coaster called the economy. You don’t realize it at the time. You only see it in retrospect. When Netscape went public. When Google launched. Seismic events that redefine the economy and change the rules of the game.

This is that moment.

We’re at the bottom of one of the biggest recessions in American history. All the deadwood has been cleared out, the money is starting to flow again, and the 2010’s are going to be defined by what you do right now. The tendency is going to be to sit back and be cautious, because people got burned by this thing and they’re not going back into the fire.

More playground for us.

Because the next decade is going to be defined by those of us who recognize the signs. Who realize that media isn’t dead, it’s just fractalizing. Who know that people don’t change habits just because they’re moving more and more of their life online. Who know that whenever something dies in an ecosystem, there is nothing but daylight for the sure and the strong.

Recoveries are made by those who invent them.

If you wait for others to see how warm the water is, you’ve already lost. Pretty soon the whole pool will be packed with people. You’ve got six months, tops, to try to do the things you’ve wanted to do, and help shape what the next phase will look like. After that, you’re locked into whatever shape the economy will take. You’ll be a spectator, not a driver.

Stop reading blogs. Go reinvent the economy.

Be bold, and mighty forces will come to your aid.

Advertisements

Filed under: mobile, recession, skateboarding cats, supergenius llc, , , ,

About

Super Genius LLC is a digital media and creative incubator that excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our mission is to open up unique and exciting ways of connecting brands and consumers.

"The future is here, it's just not evenly distributed yet." William Gibson

SuperGenius LLC Flickr Photos

Blog Stats

  • 6,284 hits
smt_blogger
sglogo1
Marketing Blogs - BlogCatalog Blog Directory
Add to Technorati Favorites