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Super Genius’ car rescue TV reality series bows Aug. 1(ReelChicago)

 

Bruno Massel gives an update on Garage Squad.

Bruno Massel gives an update on Garage Squad.

Super Genius’s all-Chicago produced reality series, “Garage Squad,” devoted to helping gearheads restore their cherished vintage vehicles, will premiere Friday, Aug. 1, on Velocity, a supercharged Discovery Channel entirely devoted to all things automotive. Velocity deems “Garage Squad” so good that it’s part of Velocity’s current Dream Car Week’s 14 hours of programming focusing on the most unique, beautiful and exotic vehicles.   The half-hour, 10-episode series was developed and produced at Velocity’s request by eight-year old Super Genius, a hybrid advertising/entertainment shop. The partners, co-managers Bill Connell and Mat Burnett – EPs on the series — and ECD Craig Motlong are former long-time Leo Burnett executives. “We’ve had a relationship with Velocity for several years, when we turned a turned a brand initiative into a series, called ‘One of a Kind’ for the network.  It’s about the early design and production of custom cars,” Connell says. (continue reading at ReelChicago).

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Super Genius LLC is a digital media and creative incubator that excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our mission is to open up unique and exciting ways of connecting brands and consumers.

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