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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

America’s Most Awesome Car.

America F Yeah!

If you’ve never driven on the salt flats of Utah and Nevada, you may not know that it’s exactly like driving on the surface of the moon. I personally managed to drive my poky little Saturn on the salt flats, taking an ill-advised shortcut, and managed to drive in a straight line, as fast as I could, for hours, in absolute silence. It is an incredible feeling of spacelessness. Nothing moves. There are no signs. You have no sense of place. You could be anywhere.

Eighty years ago, someone did the same thing, and fell in love with the feeling. In the 1930’s, automobile racing was the Wild West. Anyone could do it, anywhere, anytime. And one man, living in Utah, drove his race car out in the middle of nowhere for days at a time, which gave him time to dream.

No sudden movements.

Out of this nothingness, this unknowable void, came one of the greatest cars in history, establishing the salt flats as the world standard for land speed records. One man designed a car with a car engine powerful enough to compete against airplane engines, which most people were using at the time. One man designed a body that was aerodynamic, so that the flow of air would help it achieve his dream.
This car would become known as the Mormon Meteor, and it is one of the most important cars still in existence. It defeated cars the world over. It put Utah on the map for land-speed enthusiasts. Epic films could be written about this car. Brad Pitt could play the lead.

Ab Jenkins

But you can find out about it on Tuesday night, on the world premiere of the “Mormon Meteor” on the new show, One of a Kind: Cars. It’s a show we created and developed ourselves. It’s the untold story about the most unique automobiles on the planet.

But it’s also about the people crazy enough to build and restore them, and hunt for them the world over. Please join us.
One of a Kind: Cars
9:30 Eastern, 6:30 Pacific
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