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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

DUMB WORDS! BANNED WORDS & PHRASES 2010

 

Her words are witchcraft and heresy. The very tools of the Devil!

 

Although by no means exact, rough web based estimates of the number of words in the English language put the total at somewhere between 750,000 and 1 million.  By any civilized standard this is too many! A million words! That has the sulfuric stench of the devil.  Here at super genius we’d wager that at least 40% of that is pure waste, and we’d like to do our part to cut that waste. On the heels of the infamous memo put out by Tribune CEO Randy Michaels (a memo we support by the way); we’ve decided to begin publishing our own list of words we’re banning in 2010 and invite crowdsourced (uh oh! spoiler alert on that one!) additions.  Now, a millions words is a lot for us to go through so as THE BANNENING continues and we add new words we’ll publish them in our twitter feed (there’s another one!) under #dumbwords. The real goal here, is to avoid using words that make you sound like a jargon drunk simpleton. By not using these words you enhance your reputation as a human being. And so:

BRAND PROMISE (yes we know, two words, but it’s combination that kills)

CROWDSOURCE (CROWDSOURCED)

TWEET

THE “CLOUD”

VAMPIRE

ALCOPOP (this was actually on the 2007 list but we didn’t publish that year)

BLOG (the term micro-blog has been added to our 2011 watchlist)

SOCCER

AKIMBO

Additional words will be published via the 140 character service known as Twitter under the hash #dumbwords. If you have words to add to the list please do the same. Cheers!

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Filed under: advertising, Bad Ads, Self Help, skateboarding cats, Uncategorized, Vampires, , , , , , ,

FARMVILLE MUST DIE

crop blight has destroyed everything, time to sell your children

Farmville had over 70 million daily users as of last December.  70 million. That, as famously noted, was (at the time) bigger than Twitter.  Yep, over 70 million folks doing some fake farming And yet, it must die.  Why is the rise of ham fisted social gaming going to end in flames?  Is it the insufferable, overly cute Tokyo-pop graphic style? Is it the inherently limited appeal of a “game” about “farming”? Is it the Second Life style dead end of virtuality? Yes to all of the above.  I suppose Farmville is fine in a web 1.0 kind of way but it falls into an uncanny valley of being both TOO social and NOT social enough. No I don’t care about the sad-eyed Piglet you just found on your farm.  Yes I think a fake farm is a disconnect in a social network based on real world connections (yeah it’s diverging some now that it’s huge but we’re not interacting in some SIM land with purple skin avatars).

My grandfather was a farmer (sharecropper). He got up at the crack of butt every day of his life to wrestle a living out of a hundred acres of crops and two  hundred head of cattle.  Hey, there’s an idea, we’ll launch a competing social game called “Sharecropper” or “Dustbowl!”, with more realistic game play.  Sample updates would include: “Three of your fifteen children just got the bloody flux,” or “Your wife’s foot was just crushed by a plow.” Of course, this wouldn’t solve the real problem with these games (yes I realize they are hugely popular), which is how fundamentally anti-social they actually are.  The facebook platform manager posted recently about how the killer social game app has yet to be launched.  He’s right and whatever kind of game that turns out to be (that gets everyone playing) it will probably involve more real world engagement. Think Fourssquare or Groupon.  The opportunity is for what you do in the world of the game to have an “entertaining” or “meaningful” or “valuable” implication outside of the network. Kind of the Wii-fit premise.

Here’s where I’d bet my money. That the first person/organization to figure out social gaming 3.0 will either be a small fry app-style developer or a big brand (entertainment or product).  A brand could add the kind of value to the interaction that takes social gaming beyond an exchange of cartoon animals. “Rise Humans! Rise!”

UPDATE! Just watched a purposely provocative TED talk on social gaming and how it might be harnessed to address real world issues (hunger, homelessness etc.), and thought it worth an add to  this post.  At a minimum this TED talk tackles the idea of “how do we grow beyond” the sort of dumb and narcissistic type of social gameplay popular now?  Can a social game be about something bigger than just “hey look! I have a new cow!” Is her suggestion that we dramatically increase the amount of online gameplay (oooh! counterintuitive) reek of TED talk point scoring? Yep. But social gaming 2.0 is going to be about exactly this kind of linkage.

Filed under: brands, facebook, supergenius llc, Trend Spotting, Uncategorized, , , , , ,

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Super Genius LLC is a digital media and creative incubator that excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our mission is to open up unique and exciting ways of connecting brands and consumers.

"The future is here, it's just not evenly distributed yet." William Gibson

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