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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Super Genius launches Facebook brand page and application for client lia sophia.

liasophia_AppADOur agency has just “given birth” to an official Facebook brand presence for lia sophia. Their business is largely driven by referrals and relationships, and social media tools align perfectly with how their Advisors work.  We’ve also created a photo sharing app that brings the lia sophia brand to life – by literally allowing fans to share jewelry on photos of their friends.  The photo sharing app was designed to tap into the sharing functionality Facebook provides.  With a simple call to action of “add lia sophia jewelry to your friends’ photos”, a user can select a photo from their own albums or their friends’ available albums they want to decorate with lia sophia jewelry.   Complete with cropping and rotation features, users can get their touches of jewelry just right before sharing.  Users can save the photos and post their friends’ walls which generate powerful news feeds for awareness.  The app also allows a user save an unlimited amount of images that they have created and sent to friends and any that they have received from friends.

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Filed under: facebook, social media, supergenius llc, viral, , , ,

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