BLACK MATCH

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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

5 Minute Futurama: Hosted Micro-Blogging

5minutefuturamThis is post one of a new feature on Black Match, where, like Nicholas Cage in Next, we peer just a few minutes into the future.

Hosted (even branded!) micro-blogging. Think Twitter w/a purpose – cooler, faster, stronger.  How about a private “tweetspace” where volunteers or contributors speak up about or around a particular event.  Or how about a public tweestpace that’s branded/customized to a particular company or cause, where tweets from anyone who cares or contributes shows up.  Imagine if ESPN created a private micro-blogging platform for their fantasy leagues: 140 characters + trash talk = gold, jerry! gold! What a powerful way to track cause engagement (and btw brand engagement.)  Yes, Twitter has already been engaged to drive charity, but social technology that helps brands and their causes both benefit is still virgin territory. There are a couple of horses entering this race: twitteronia and status.net.  Of course, this has worlds of possibilities for regular users, just like those who have made wordpress and ning successful; but as a marketer I’m really excited about the possibility for brands.  And the really cool thing is that could integrate your regular tweetstream into your private tweets (so you’re not running back and forth between two places.) Those brands or groups that seem to inspire or form natural communities are a no brainer for this kind of functionality. Think moms! for instance or Big Ten fans or skiers or, hell, even WOW players. You add some kind mobile accessibility of top of this and *shazam* you got yourself some of that nitroglycerine kids. For more future-peering, reading of entrails and general brand astrology we can be reached @ www.supergeniusllc.com.

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