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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

The Good News is…You’re Fired.

munchRecessions Are Good. Pass It On.

Stock trackers off, people.  Disable them, get them off your iGoogle, hide them on your iPhone, just put them away for a little while. Let’s focus on something else.

It should come as no surprise to anyone that we’ve been in recession for a year. The trouble isn’t that we’re in a recession. The trouble is that we’re scared to death.

Welcome to capitalism: recessions happen here. Always have. Part of the deal. The economy grows, reaches a breaking point, and recedes for a while, like a wave on the beach. A breather. An adjustment. It’s a healthy, natural part of the economic cycle. It clears out the bad wood and allows new trees to grow.

And that’s what we should be focused on, instead of the minute-by-minute stock trackers: cycle. Yeah, credit-default swaps and bubble real-estate markets are scary and unpredictable, but here’s the deal: we’ve been here before, we’ll be here again. No matter your personal philosophy, this is a real opportunity to get in touch with your inner Buddhist.

Oh, there’s another one: opportunity. Because – taking our cues from the Buddhists – if we stop focusing on what was, and what will be, we can free ourselves to look around and concentrate on the here and now. Calm hearts and minds will be the real winners right now, those people who can see beyond the panic and concentrate on what they can do today.

When so much is out of our control, we tend to prepare for the worst. But there is opportunity in every recession, even if the headlines drown it out. Your opportunities may be personal or professional, internal or external. But they’re there, and they’re real, and they’re more productive than firing up a browser and watching the stock market freak out.

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