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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

It’s the Widgets, Stupid!

With literally thousands of social net like objects proliferating who has the bandwidth to dip into a single one for more than a few minutes a day. Better yet, why should I spend my time sharing photos of my vacation in Puerto Rico when I could be sharing pet tips over at Fuzzster? The big hands are betting heavily right now on Slide CEO Max Levchinwidget power as the real driver of attention and engagement. Two of the biggies, investment firms, Fidelity and T. Rowe Price, paid $50 million for a 9.1% stake in Slide, a San Francisco- based company best known as the purveyor of entertainments like SuperPokSlide CEO Max Levchine, which lets Facebook users “ninja kick” or “bodyslam” or “throw a pillow at” their friend Got that? The community is not about sharing fond memories with college buddies…it’s where’s that thingy that lets me throw virtual dog poop at them. Slide CEO Max Levchin dishes in a recent Fortune article about the power of widgets (that $50million stake implies a valuation of half a billion btw). “The metrics for success,” says Levchin, “are going to shift away from who can provide the most reach toward who is paid the most attention.”

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