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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Ecoutez et Repetez…Branding in the ADD Economy

rowley.jpgAnother gem from our friends at Fallon around the idea that… “we should accept that all brands command only fleeting and broken attention and comprehension. And that this should be liberating not constricting.” In other words, there’s a power and opportunity in the increasingly short attention spans of consumers, we just have to leverage these spaces and “say or do” something impactful.

Rather than rely on the tired examples of Lost, CSI or 24 as an example of this, they instead offer for our consideration The Fast Show character Rowley Birkin, who is much shorter (and funnier).

Point being, there’s enourmous value in the bits of life you don’t quite get. There’s attention and fascination in the story not quite fully told.

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