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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Runaway Target

Target recently licensed its logo and name to a consulting firm, Brand Central LLC, for use in a new line of high-end clothing called Targèt Couture (pronounced “Tar-zhay”). The line of products, which range from $140 pair of jeans to an $870 Swarovski Crystal clutch purse to $3,185 gold diamond necklace, can be found at the trendy L.A. boutique, Intuition.

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Super Genius LLC is a digital media and creative incubator that excels at bringing fresh, new thinking to existing strategy as well as blank-page strategic development. Our mission is to open up unique and exciting ways of connecting brands and consumers.

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