Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

YouTube: Land of Misfit TV Pilots

Karl Long helps keep the buzz alive around said failed TV pilot.  (This is before the CW made its appearance) For those of you still wondering if YouTube is just about camcorders + college keggers…this kinda sorta proves there’s something happening.

A TV Pilot That Never Aired Gets Viral

Published by karl long June 28th, 2006 in Marketing, co-creation, Fun Stuff Tags: , , , , , .

I love this story and hope i’m not the last person in the world to blog about it, I would hate to become totally redundant. So there’s this TV pilot that was filmed last year titled, ironically enough “Nobody’s Watching”, and it’s kind of a show within a show about two friends who want to create a sitcom and the WB is making a reality show about them making the show. Anyway, it got axed, never aired. Except someone uploaded it in three parts to YouTube.

These are the stats for the first 10 minute segment:
Views: 291,600
Comments: 645
Favorited: 2249 times
#49 – Most Viewed (This Month)
#34 – Most Discussed (This Month)

So this is what? the long tail effect for TV pilots?

Youtube the new “focus group”?

A venue for niche shows that only 1/4 of a million people want to watch?

In the end there has always been a tension in the Creativity & Distribution relationship, the music business knows this, the movie business knows this, and the TV and Ad business is getting to know this. As distribution becomes cheaper, and the tools used to create becomes cheaper more innovations in the way we experience and participate in media will become possible.

BTW funniest line in the show was in reference to show related clothing.

“But no-one wants a pair of boxer shorts with “Smallville” written across the front”

“No, but i’d buy the pair that said Everwood”

Go take a look this is the first 10 minute segment


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