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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Geo Mapping – WTF?

More user-created Geo Mapping.

Socialight lets you put virtual “sticky” notes called StickyShadows™ anywhere in the real world. Share pictures, notes and more using your cell phone.

Each StickyShadow that you create can be made public or available only to specific people – like your contacts or members of your groups.


As you travel around the world, you can find StickyShadows that are tied to the places you go. The system can notify you via your mobile phone any time you step on a StickyShadow. As your phone buzzes, it will display the media, along with some information about the person who set it. From there, you can instantly respond, leave your own StickyShadow or just move on.

How’s it Used?
•I leave a note for all my friends at the mall to let them know where I’m hanging out. All my friends in the area see it.
•A woman shows all her close friends the tree under which she had her first kiss.
•An entire neighborhood gets together and documents all the unwanted litter they find in an effort to share ownership of a community problem.
•A food-lover uses Socialight to share her thoughts on the amazing vanilla milkshakes at a new shop.
•The neighborhood historian creates her own walking tour for others to follow.
•A group of friends create their own scavenger hunt.
•A tourist takes place-based notes about stores in a shopping district, only for himself, for a time when he returns to the same city.
•A small business places StickyShadows that its customers would be interested in finding.
•A band promotes an upcoming show by leaving a StickyShadow outside the venue.

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