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Trends, commentary, and insightful rants from the bleeding edge of advertising, content & branding.

Sci-Fi Channel Goes Direct to Broadband

scifi_shows_asoh_0711_1200.jpgOnline video continues its move beyond the dorm room as more nets experiment with sending content straight to micro-sites.Sci-Fi Channel has taken a cue from the online distribution of failed pilots like Global Frequency and Nobody’s Watching by getting ahead of the curve: The Amazing Screw-On Head pilot has debuted on its online video site Sci-Fi Pulse before the channel has decided its televisual fate. Head is a visual trip – based on a cult comic by Hellboy creator Mike Mignola, the show is a twisted spoof of the steampunk genre of sci-fi set in the 19th Century.

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