Demographically challenged housewares brand Electrolux has commisisoned a book (“Men in Aprons“) to attract a hard to reach demo of young adult men who do laundry and other house chores but rarely pay attention to other forms of media. What? No YouTube? No Viral Video?
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Men in Aprons |
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‘Men in Aprons’ by Alex Mattis Dan Fielding is the envy of his mates – a job in television, a flat in Islington and the perfect girlfriend, Anna. Then Anna walks out on him. To make things worse, his boss, one of the country’s top chat-show hosts, has it in for him, setting him a series of nigh-on impossible tasks. With his love life and career going wrong, Dan is forced to take a good look at himself. Why did Anna walk out? Was it really – as she claims – because he’s domestically incompetent? With the help of his posh new flatmate Jackson, he sets about becoming a god in the kitchen, with hilarious consequences… |
Hmmmm.
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